Narrative Essentials: Effective Storytelling and Issue Messaging for Stronger Advocacy

The strong societal impact of storytelling is evident by the fact that narratives permeate every aspect of the shared human experience, from myth and legend to cinema, news, everyday conversations, and even public policy. So how can we use effective narratives to build the public will for investments, resources and policies proven to solve the defining issues that nonprofits are addressing in their communities every day? How can we improve the public’s understanding of solutions advanced by nonprofits and their philanthropic partners? Join us as we delve into these questions, discussing tips for effective storytelling and issue messaging to advance effective advocacy solutions.

This session will equip you with the knowledge to understand narrative essentials, ensuring nonprofits and the philanthropy community are prepared to build narrative power both internally and externally. The California Policy Forum is a unique partnership between CalNonprofits and Philanthropy California (Northern California Grantmakers, Catalyst of San Diego & Imperial Counties, Southern California Grantmakers) and the League of California Community Foundations. The California Policy Forum not only provides a platform to bring together the voice of nonprofits and philanthropy in our state but amplifies the sector’s significance and priorities to policymakers and experts.

Key Topics:

• The essentials of building strong narratives
• Case studies and examples of effective messaging and storytelling
• Guidance on crafting a message about your organization’s capacity to deliver solutions to attract attention from media, funders, and decision-makers

Speakers:

• Marisol Bello, Executive Director, Narrative lab
• Holly Minch, Founder, Lightbox Collective

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